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Get off the rollercoaster of yo-yo dieting for good.
Eat like a normal person (yes, that means still eating your favourite foods).
Lose the weight for the LAST time.
Let me guess: you’ve tried every diet under the sun, tried to follow all of the rules perfectly to a tee.
I know because I tried over 40 different diets over the years from Rosemary Conely, Atkins aka Keto, Slimming World, WW, Cambridge.
You’ve avoided carbs. You’ve denounced sugar. You lock up your kitchen after 8pm. You skip breakfast. You drink the slimming shakes. You follow the restrictive meal plan.
But then, you cave. You have a Chocolate Biscuit. And your world falls apart.
All of a sudden you went from following all the rules to ‘f**it, I already screwed up…I may as well keep going and start over tomorrow.’
So you eat. And eat. And eat.
Maybe you're on it all week eating perfect, but mess it up every weekend (because you have effectively been starving yourself) and then drown yourself with shame and guilt on a Sunday before trying to be perfect again on Monday.
Or, even worse (just like I did), you wake up every morning promising you’ll make up for the black hole of food you ate last night binge watching Netflix on the sofa, only to do the exact same thing again that very evening.
And it's like every time you promise you'll 'get back on track' or 'get your sh*t together,' you just end up eating more and more (and more).
➜ You live life in one of two ways: either 'on' your diet eating perfectly, or 'off' your diet eating everything in sight.
➜ You feel like you ‘start over’ every week (or day)!
➜ Once you start eating the foods you think are bad, you don’t know how to stop.
➜ You’ve tried every diet under the sun, and nothing sticks.
➜ You’ve tried over and over to just lose weight, and every time you do, you keep gaining weight and you hate your body more and more
➜ tried and tried (and tried) Slimming World only to rebound and end up weighing more than when you started
➜ been hooked by Herbalife and wasting money on shakes that taste like sh*t
➜ eaten 800 calories religiously on One-2-One only to rebound as soon as you eat normally
and after all this you're wondering
"why is this not working for me?
What am I doing wrong?"
...Having no idea that it not only causes a terrible relationship with food, disordered eating habits & rebound weight gain.
And if you keep doing the same thing over and over again, you’ll continue to let food control your every thought, and follow rules that don’t even work for you and cause you to keep having to start your diet over.
I'm a certified transformation coach, food addiction and eating recovery coach who has helped thousands of women stop binge eating, emotional eating & overeating.
Over last 9 years I have overcome my own Eating Disorders and lost over half my body weight.
My binge eating came about from childhood trauma aged 9, and little did I know how it would change my life for the next 30 years. I became a chronic yo-yo dieter, binge eater, food obsessed, and all I wanted to do was be normal around food.
In 2011 I weighed over 37st (235kg/520lbs) I had awake up call at the doctors who said I could be dead in 6 months if I did not lose weight.
I lost weight successfully but my 2015 my weight was creeping back up.
This spiralled into a mental breakdown and I finally admitted I needed to get help with my eating.
Over the next 4 years of my recovery I had therapy, counselling, nutrition support, personal trainers - I was even admitted to a private clinic.
But it wasn't until I accepted that I had to change my mindset and why food had a control over me I was not going to sustainably lose weight.
As soon as I learned that what I was doing was all wrong & created a path against diet culture, I was able to stop binge eating, lose weight (over 100kg) with ease, and finally have food be an afterthought.
and now I want to help you do the same.
What if you had the keys to unlocking your body, brain, mind and emotions so that you could figure out your relationship with food once and for all and be the weight you want to be for life?
...For Good This Time!
◾️ "Silence The Inner Critic and Find Food Freedom Course"
The step-by-step process to silence your "Inner Critic", stop overeating, banish binge eating and become the best version you ever have
◾️ Daily WhatsApp Accountability
See results ASAP by holding yourself accountable
◾️ Weekly Coaching Calls
Weekly group coaching with Chris to answer your questions,
support you fully and to deep dive into the content
◾️ The Community
The most supportive community I could create. Have people on the same journey cheering you on, supporting you, and be surrounded by people who 'get it.'
◾️ Your own Mobile APP!
take the Academy with you whenever you need! With access to over 200 hours of content you will have everything at your fingertips. Just download the Emotional Eating Coach App from your App store.
◾️ New Content Added Each Week
Guides, expert speakers, challenges and resources to keep you on track, engaged,
and get results FAST
Free 30 Min 1-2-1 Strategy Call to Get You Started (Value £100)
BREAKFREE 45 Day Coach In Your Pocket (Value £90)
Lifetime Access to 4 Brand New Courses, Overcoming Emotional Eating, Sleep Mastery, Habit Blueprint and Menopause Mastery (Value £380)
Diet after diet, more willpower, just trying 'harder, exercising 2x a day... all the things you think you need to overcome this.
(I'm guessing you've tried all those things because I know I did!! )
You can continue to do it on your own, by yourself and alone.
Seeing a therapist/counsellor to stop binge eating / emotional eating can be very expensive (I spent over £30k on my treatment) and may not be what you need as quite often the sessions can bring on a binge.
You could join a Personal Trainer get a generic meal plan and spend £50 per session but that won't fix your relationship with food.
Or... you can stop being a prisoner to food for good and work with an expert who has helped thousands of women to break free and find food freedom.
I realised was not everyone could afford my 1-2-1 coaching. So I created the Academy and condensed everything I delivered 1-2-1 into a self guided product, with coaching, accountability, support & a proven system.
And Take Back Control of Your relationship with food
Usual Investment is £500 for the Year
But for a Limited Time Only You Can Save £250 by using the code 50OFF at the checkout
If you don’t make a point to break through what’s been holding you back and change your ways of thinking. The feeling of inadequacy and not being good enough will continue to hold you back in every area of your life.
If you keep waiting for your circumstances to be ‘just right’ before you change, you are going to end up watching your life pass you by.
Access to all my Previous Paid Programmes. Including my 28 day Workbook, 45 Day Challenge, How To Silence The Inner Critic - Value £700
Access to Weekly Live Training Sessions: in-depth trainings on mindset, tools, techniques plus access to all the replays Value £500
Access to Weekly Live Coaching Calls on Zoom: ask Chris your biggest questions and get coaching. Value £500
Lifetime Access to my Private Podcast covering a range of topics - Value £300
Access to The Vault: With all of the Live Training Replays, plus in-depth video courses on Binge Eating, Emotional Wellbeing, Mental Health and Physical Wellbeing. - Value £300
Access to Daily Accountability Check In's. - Value £600
Access to my Private Client Community: a committed group of individuals on the same journey as you. - Value £200
Recipe Books and Nutrition Guides. - Value £100
Special Guest Interviews: experts, coaches and other talented people - Value £200
The community is accessed via our own dedicated Mobile App that can be downloaded from your App store or via an Online Portal.
The group training and Q&A's will be on Zoom with replays available inside the portal.
Plus we have a Private Facebook and WhatsApp groups
We’ve designed the programme to help people achieve different things around their relationship with food.
You will get access to Weekly Live Trainings, Weekly Coaching Calls on Zoom, Community and to a range of courses
Inside the Food Freedom Mastery Academy, we guide you on how to stay binge free and find food freedom, and we also provide a host of tools and resources for extra support.
The core education programme is based on our own system, BREAKFREE:
B - Break the Cycle: Recognise and break free from the cycle of binge eating, emotional eating, overeating, and yo-yo dieting.
R - Reclaim Control: Regain control of your eating habits and develop a healthier relationship with food.
E - Explore Triggers: Explore the triggers and underlying emotional issues that may be driving your overeating behaviours.
A - Adopt Mindful Eating: Learn to eat mindfully, paying attention to your body's hunger and fullness cues.
K - Keep a Journal: Keep a journal to track your progress, emotions, and triggers, and identify patterns in your eating habits.
F - Find Support: Seek out support from friends, family, or your coach if needed.
R - Reconnect with Yourself: Reconnect with yourself and your body, and learn to listen to its needs.
E - Establish Healthy Habits: Establish healthy habits and routines that support your physical, emotional, and mental well-being.
E - Embrace Self-Love: Cultivate self-love and acceptance, and celebrate your progress and achievements.
These pillars form a holistic approach for the best and longest-lasting results.
After you sign up for the programme, you’ll receive a welcome email containing links to Our private community, and invitation to book your strategy call as well as instructions so you can set up your the mobile app.
All the bundle resources you get as part of the community will be available inside the Private Community
Each day you’ll see something different, from guidance and inspiration to ideas, exercises, tips and tricks.
You will have 12 Months Access to the Mobile App, Calls and Accountability Check Ins, You will have lifetime access to the podcast and 5 courses.
Yes! If you're using weight loss medication like Ozempic, Wegovy, Mounjaro or others, this programme can be incredibly beneficial. While these medications can help with appetite suppression, weight loss and food noise, they don’t address the emotional, psychological, and behavioural patterns that contribute to binge eating, emotional eating, and an unhealthy relationship with food.
Having questions or concerns about your relationship with food isn’t a genetic thing (no matter what you have been told).
We’re not born that way—it’s something that builds up over time.
And it can be changed.
It’s harder for some than others, but it’s about rewriting neural pathways that keep you stuck in limiting patterns.
Big life changes aren’t made in one go—they happen gradually, by repeating positive behaviour over and over.
That’s why a large chunk of our programme is on how to build healthy, sustainable habits.
We have a stack of game-changing tips and tricks to share with you!
Psychologically, there are two other factors that make you more likely to succeed when you sign up.
First, external accountability: making a commitment to something outside yourself is often enough to keep you on track.
And second, paying your hard-earned cash for it, because that signals to your brain that you’re serious and makes you feel literally more invested.
The Programme has been created by me and I give you everything I know and use with 1-2-1 clients.
You get plenty of opportunity to get to ask unlimited 1-2-1 questions in the Group Q&A's and within the mobile app.
But if you feel you need more support, there is an option to join my BREAKFREE Private Coaching and upgrade to a full 1-2-1 support package at a discounted rate.
If you want to have a chat about it, send us an email and we can arrange to talk: hello@emotionaleatingcoach.uk
Let’s get something straight.
There is no ‘messing up’. At FFMA we adopt a growth mindset: every experience is a chance to learn and develop.
That’s what keeps us moving forward.
Sure, it means getting out of your comfort zone, but that’s how you learn!
And prioritising learning over comfort helps you to be more resilient, because you know that when you make a mistake (and we all do), you haven’t failed—you just haven’t succeeded yet.
That’s why we prefer to use words like ‘slip-up’, and ‘blip’. Having one binge (or even a few) while you’re inside the community doesn’t mean you have to start again—the important thing is to learn from it.
Taking a moment to reflect can be enough to help you put in a plan for next time.
In practical terms, what happens if you slip up is… nothing at all.
There’s no judgement from us or from other members. In fact, we highly recommend diving into the community, because you’ll hear so many similar experiences there.
That’s entirely your call.
However if you want accountability and to get the best out of the programme I would suggest you sign up for the Daily Accountability, complete the weekly review and attend the calls when you can
Some members like to read the emails and watch a video each day; others prefer to work through a week at once over the weekend.
The content varies, so there’s not always a task to do—sometimes it’s a thinking point, a conversation starter, or a motivational message.
Whatever it is, it’s always up to you what you do with it!
This is not a race!
Well, of course we’re biased—but our clients definitely think so.
Using positive psychology and behaviour change science, we help people shift their mindset and habits around food.
Many of our members couldn’t imagine finding peace with food before.
For them, the permanent change in their relationship with food has been priceless.
Then there’s the incredible online community: the perfect accountability group.
There you can get inspired by other people’s stories, reach out for support, share tips and experiences, and more.
The community can be a key player in your success.
But how about this: plenty of our members find they save money through the process.
Binge Food isn’t cheap. So signing up can be a great way to spend less, because you won’t be buying junk food.
On average clients spend £10 per day (over £3600 per year) on Binge Food and the majority of our clients see a 90% drop in binges in the first month meaning that at the end of the year they will have saved £3000.
That means it could actually work out easier on your pocket.
And that’s on top of other benefits like losing weight, better sleep, boosted energy, and a clearer head!
Book a free call HERE, or use the chat bubble on this page.
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